Mckeown writes about: “The Disciplined pursuit of less” in all aspects of life. To avoid being misled by the non essentials in daily day and life.

He breaks this down into:

• Explore – escape, look, play sleep and select
• Eliminate – clarify, dare, uncommon, edit and limit
• Execute – buffer, subtract, progress, flow, focus and be

The essence is really about: Choice and awareness. Being aware about what is happening inside and out side of yourself and how you have the choice to decide on your response.